Who is Amber?

Originally from southern California, perhaps explaining an affinity for a few west-coast teams, Amber spent the majority of her adolescence and young adulthood in Rockford, Illinois and is currently living the city life she was destined for in Chicago. A recent Loyola University of Chicago graduate of the business and communication schools, she focused her education in marketing, advertising and public relations. She currently fulfills the role of Search Marketing Coordinator at iProspect, carrying out search engine marketing activities for Diageo brands like Captain Morgan, Smirnoff Malt Beverages and Guinness.

Education is a high priority to her and she believes ongoing learning is a key component of being a well-rounded person. She is very familiar with the use of social media in integrated marketing communication and brand management. She also understands that the execution of a well developed corporate social responsibility initiative plays a large role in establishing a positive image for organizations and enhances the community as a whole.

A self-proclaimed coffee connoisseur who fancies herself as an amateur artist when time allows for painting and drawing. She is also a passionate ice hockey fan who plays right wing in the Women’s Central Hockey League (WCHL) and is devoted to the Chicago Blackhawks. Her interest and proficiency in event planning makes her the first person to be called, be it a small gathering or an event of much larger proportions. Amber is considered the paparazzi amongst friends and family, always with a camera in tow, it’s expected she’ll have memorable photos online almost instantly.

Amber is a very optimistic, driven individual in the pursuit of an extraordinary future in the world of marketing, advertising and public relations. She looks to use this website to further her professional development and provide a fresh outlook to those interested in communication fields and consumerism culture.

To get in contact with Amber King please email her at MsAmberKing@gmail.com