Originally from northern Illinois, Amber attended Loyola University Chicago & spent her post-collegiate years living the city life. She could typically be found in the northern neighborhoods of Lincoln Park, Bucktown, and North Center. Recently she transplanted to San Diego, California, and after just a few winters without subarctic temps, it’s the SoCal life for her.
Amber is a Digital Marketing and Paid Social Manager with 11 years of digital marketing experience. During her 8 years with iProspect, she has gained digital media experience spanning across multiple channels while managing the search engine marketing (PPC & SEO) and social media efforts of retail, food & beverage, automotive, education, direct selling, defense technology, software, business service, financial services, health care, and travel clients. In the last 3 years, Amber has focused her career on leading full-funnel social media strategy, tactical execution and program direction across Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and Reddit. She has defined internal and external guidelines, provided strategic optimizations, and comprehensive analysis of results for integrated digital strategies, producing positive results, and achieving client goals.
Before joining iProspect, Amber was at Leapfrog Online in project management for over 3 years. During that time, she partnered with business stakeholders bringing clarity to multiple projects per month with Fortune 500 companies in the Communications vertical such as; Comcast, Time Warner, and Charter.
Although Amber is passionate about all digital channels, she enjoys focusing her career primarily on the fast-paced, always changing paid social side of things. Her interest in consumer behavior and ways to successfully reach users throughout their digital journey has provided her a strong full-funnel digital strategy background. From this experience, she has found innovative ways to target unique audiences and driving increased action at an efficient CPA. She’s excited to continually be learning and educating herself on new social trends, offerings, and strategies.
When Amber isn’t in full pursuit of her extraordinary future in the world of digital marketing, she & her husband are traveling the world. Check out #WhereInTheWorldAreTheKJs for a glimpse into their adventures. When she's not jet-setting across the globe, you can find her playing ice hockey on a women’s team or co-ed with her goalie husband. She's also been spotted working out at Orangetheory Fitness or practicing yoga at a local studio. Amber is an unapologetic nerd that enjoys everything sci-fi (reading, watching,…even periodic cosplay) and will never say no to Comic-Con. Among her passions are her continued quest for the best fish tacos, non-hoppy beer, or cup of coffee.
To get in contact with Amber King, please email her at MsAmberKing@gmail.com
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