About Ms. Amber King

Amber is a Midwest transplant who traded Chicago’s subarctic winters for the year-round sunshine of San Diego. Before making the move, she spent her post-collegiate years living the classic city life in neighborhoods like Lincoln Park and Bucktown. While she’s officially traded her snow boots for the SoCal coast, she still carries that fast-paced Chicago energy into everything she builds.

Amber didn’t just stumble into paid social; she’s spent over 15 years obsessed with the "why" behind the click. Her career started in the technical weeds of SEO and SEM at iProspect, where she spent eight years learning the digital ecosystem from the ground up. That full-stack foundation eventually led her to her true passion: the fast-moving, high-stakes world of paid social. She loves the challenge of finding that perfect intersection where data-driven targeting meets genuine human connection.

Whether she’s at a massive agency or a high-growth tech firm, Amber is known for being a "builder." Most recently, she stepped into G-P (Globalization Partners) to pioneer their in-house paid social function. She didn’t just manage campaigns; she overhauled the entire model. By the time she was done, she had turned social into a primary growth engine, delivering a massive 486% jump in MQLs and securing a $781k budget increase because the results simply spoke for themselves.

Before her time at G-P, Amber was the Director of Paid Social at Cendyn, where she learned to navigate the complex worlds of hospitality and real-money gaming. She led a global team through two separate corporate mergers, growing her department from two people to fifteen specialists without ever losing sight of performance. For Amber, leadership is about more than just hitting a CPA goal—it’s about fostering a team that knows how to pivot and scale in a landscape that changes every single day.

At the end of the day, Amber is a strategist who loves a complex puzzle. She’s managed over $10M in annual spend, but she still gets a thrill from the small innovations—testing a new creative variant, uncovering a unique audience segment, or finding a more efficient way to drive a conversion. She’s a lifelong learner who’s always looking for the next trend, the next strategy, and the next big growth story.