Digital Marketing Consultant November 2019 - Present
» Collaborating directly with leadership and marketing teams to develop integrated digital marketing strategies, define guidelines, and create processes.
» Developing and executing social media campaigns to efficiently increase online visibility and actions to meet client objectives and goals.
» Audit current strategies and platforms to identify opportunities for growth and provide actionable optimizations and recommendations to maximize their presence and relevance online.
Services Offered: Strategy & Planning, Audits, Account Management, Account Optimizations, Client Management, Campaign Builds, Testing, Guidelines & Process Creation, Training
Manager, Paid Social August 2018 - October 2019
» Responsible for leading full-funnel strategy, tactical execution & program direction for Intuit, Great Call, Air New Zealand & Tivity across multiple social platforms; developing and communicating comprehensive performance analysis of our integrated digital strategies and providing knowledgeable strategic optimization recommendations with proven results.
» Manage hiring, on-boarding, professional development and formal reviews of Lead and Associate roles while serving as a mentor to junior team members on a variety of accounts and channels.
» Served as the North American market Lead in collaboration with our Australia and China teams on a global digital marketing pitch to Tourism New Zealand presenting an integrated multi-channel digital strategy including social, search, programmatic, online video and influencer content creation.
Lead, Paid Social March 2016 - July 2018
» Collaborated with stakeholders, partner agencies & cross-channel teams providing constant improvement of overall performance and a holistic, unified digital strategy for Petco, Informatica, Staples, Northrop Grumman & Smucker’s.
» Developed and managed the social media monitoring of Amway’s online presence and identified opportunities to improve brand perception and the reputation management strategy.
» Curated social media content & built editorial calendars for the successful management of ADP’s social media efforts.
Lead, SEO October 2014 - March 2016
» Owned the client communication, planning, content marketing strategy, reporting/KPI strategy, cross-agency collaboration, and continuous performance growth of Career Education Corporation, Kellogg’s & Ameriprise Financial.
» Created and executed local and global SEO strategies to improve visibility of up to 21 different brand websites.
» Partnered with our client’s developers, project management, marketing, web analytics, and paid search teams in addition to their editorial content agencies to ensure our SEO strategies are aligned across all teams.
Senior Associate, SEO February 2013 - October 2014
» Owned and managed the SEO recommendations and tactical execution of all organic search initiatives across General Motors’ GMC & Buick divisions; including the annual site-wide content Model Year Refresh update ranging 250-400 pages on desktop and mobile.
Associate, Paid Search August 2011 - February 2013
» Designed, executed and analyzed paid search and social media campaigns for Diageo brands; Captain Morgan, Guinness & Smirnoff Malt Mixed Beverages and for General Motors’ Buick division.
» Decreased client’s average cost-per-click (CPC) 30% in 6 months resulting in a cost savings of $400,000 due to diligent and regular bid optimizations.
» Managed daily and monthly budget allocations within 0.74% of the annual budget by 2012 year end.
Project Coordinator May 2008 - August 2011
» Partnered with business stakeholders to bring clarity to more than twenty different projects per month with Fortune 500 companies in the Communications vertical such as; Comcast, Time Warner, and Charter Cable.
» Communicate marketing projects between the marketing, technology, media, and call center teams throughout the discovery, requirements, and implementation phases of project management.
» Evaluated the use of social media sharing functionality on multiple client websites through reporting metrics and Google Analytics in order to optimize social marketing strategies.
GRADUATION DATE - DECEMBER 2010
Bachelor of Business Administration in Marketing
Bachelor of Arts in Advertising and Public Relations
Now that you know of Amber's impressive skills & experience, reach out and start a conversation to see what she can do to enhance your brand's digital marketing strategy and social media efforts.
Amber has been doing amazing work. Explore her digital marketing portfolio and see what she could bring to your brand and business
Get to know Amber King, a Digital Marketing & Social Media Manager in San Diego, California