Amber utilized Instagram to share team news, bring more attention to women's ice hockey, and engage with hockey fans with the use of fun, engaging images and video. See examples below.
Facebook was essential to communicating with fans about the team, games, fundraising events, and merchandise sales. Amber capitalized on the direct communication with fans with the use of Facebook Events to invite fans directly and to continue to send reminders and updates to increase attendance.
X (Formerly known as Twitter)
X (Twitter) was a vital channel to engage with other women's ice hockey teams and fans in real-time. This channel allowed for real-time updates of game results, answer fan questions, sharing of news regarding women's ice hockey and increasing dialogue and support of women's sports.